Greener drivers before greener cars, says IAM Drive & Survive

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News Release

FOR IMMEDIATE RELEASE  

04 August 2010 

With companies beginning to renew their fleets as the economy picks up, IAM Drive & Survive calls for fleet managers and business drivers to invest in eco-driver training to improve their efficiency. 

Simon Elstow, IAM Drive & Survive Head of Training said: “Companies no doubt consider green credentials when buying new company cars, but they may not realise how much more efficiently their employees could be driving them.  

 “Simple techniques such as advanced anticipation, intelligent route planning and speed control can increase your fuel economy by 50 per cent, as well as getting you from A to B a lot quicker.”

“Ecolution, our fuel-saving driver training course, has increased the MPG of one company’s fleet by nearly 30per cent: a huge saving in terms of fuel bills. Efficient driving also means reduced wear and tear on the car and a better resale value, and less frequent car replacement which is an eco-burden in itself.”

Employers and individuals, mindful of their CSR and environmental responsibilities, are increasingly seeing their car as a catalyst for green change. A forthcoming IAM report Motoring Facts 2010 has found that companies are opting for more fuel efficient vehicles, with twice as many new diesel company cars as private cars being registered every year.

Mr Elstow continued: “While companies are looking into providing greener vehicles for their fleet, we advise them to do the job properly and look at how improving their business drivers’ skills could also save them money and reduce their CO2 emissions.”

ENDS

Notes to editors:

  • * Figures from IAM Drive & Survive UK Fleet Services Market, 2010 Report

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    ENDS ALL

    1. The IAM (Institute of Advanced Motorists) directly influences the driving and riding of more than 100,000 full members in the UK and Ireland. Established in 1956, the IAM is today best known for the advanced driving test and the advanced driving course, which is available to car, motorcycle and commercial licence holders. The IAM has grown to become the UK’s largest independent road safety charity, dedicated to raising driving standards, engaging with the road-using public and influencing road safety policy.  The commercial division of the IAM operates through occupational driver training company IAM Drive & Survive.

    2. A 2006 report by Brunel University, following an 18 month study, concluded that “advanced driver training produces safer drivers and lower accident involvement”, with measurable improvements in knowledge, skills and attitude.

    3. In January 2007, the IAM established the Policy and Research Division to undertake research, promote practical policies, act as an advocate for safer roads, safer drivers and safer vehicles and encourage responsible motoring through education and training.