Virtual Risk Manager (VRM)

Online driving risk assessment, monitoring and improvement

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Human error is a factor in over 90% of road collisions. The actions of managers and drivers are expressions of their attitudes, behaviours, personal choices and the systems and culture in which they work.

Employers have an obligation to provide a risk assessment for any employee considered to be exposed to manageable risks. This includes risks associated with driving for work purposes, irrespective of whether the vehicle in question has been provided by the employer or not.

What is VRM?

IAM Drive & Survive’s Virtual Risk Manager® (VRM) is a research based, statistically validated* online risk assessment, monitoring and improvement tool developed by Interactive Driving Systems (IDS) over a 15 year period. VRM will help you to effectively lead and manage your corporate risk and road safety strategy in a customised, compliant and cost effective way. By identifying your most at risk drivers, VRM manages all areas of your business for early intervention, providing effective targeted improvements and development as required.

VRM is a total solution which:

• Identifies and manages your most ‘at-risk’ drivers through the integration and analysis of risk assessment, collision, telematics, licence and other data according to your driving for work policies and good practice
• Measures, monitors and reports back on the qualification, road safety performance and training activities of all drivers and work groups across your company
• Acknowledges your safest drivers
• Delivers state-of-the-art assessment and coaching directly to your drivers’ computers anywhere in the world 365/24/7
• Minimises the cost and frequency of incidents, collisions, excessive fuel use and vehicle damage with sustainable ‘returns on investment’ of between 20 - 60% over three years
• Provides evidence of active ‘due diligence’ and ‘control’ at all times to insurers and others, and complies with international good practice for all vehicle and fork-lift types

VRM helps you to:

• Build road safety into your corporate DNA
• Minimise the risk of serious incidents resulting in injuries and asset damage, by identifying at risk drivers
• Demonstrate a duty of care by complying with legal requirements for safety, transport and corporate liability
• Control and manage your safety and fleet related costs
• Demonstrate a commitment to corporate social responsibility, with functions including audits, crash data, risk assessment outcomes, training results and electronic licence checks

VRM empowers employers, allowing them to identify the most ‘at risk’ drivers and deliver a range of targeted and cost effective interventions.

A Holistic Approach

VRM’s holistic modular approach allows you to address your organisation’s unique fleet requirements and individual driver risk factors by building a programme tailored to your specific needs. Choose from a range of modules including:

• Privacy management
• Safe Driving Pledge™, Risk Foundation™ and Policy Verification/Permit to Drive
• RoadRISK® assessment and feedback
• Electronic DVLA Driver Licence Checking Service
• RoadSKILLS®
• Management Information System
• DriverINDEX® and OneToOne®
• Growing library of targeted RiskCOACH® sessions
• Manager workshops
• Benchmarking
• Safe and Efficient Driver of the Year competitions
• Communications calendar

A modular approach allows you to target immediate risk factors while maintaining flexible control over cost. Choose to deploy the full offering, or alternatively select the most relevant module combination.

How does it work?

VRM helps clients build a road safety management system into their operating ‘DNA’, & create a Crash Free Culture®. The full VRM offering consists of several phases typically deployed over a rolling two to five year cycle:

PHASE 1: Safety Culture

Phase 1 creates a foundation for growing your safety culture by focusing on awareness and compliance of all your safety policies, rules and expectations. Drivers are asked to commit to your safety culture through the following combination of modules:

• Client Privacy Notice/Consent
• Client Policy Acknowledgement and Permit to Drive
• Driver DetailsElectronic Licence Check and Grey Fleet Compliance
• Client Safety Pledge™
• Client Risk Foundation™

PHASE 2: RoadRISK®

RoadRISK® is a validated assessment providing drivers with the opportunity to demonstrate and benchmark their knowledge of defensive driving, which in turn allows you to start the process of identifying appropriate areas to target for risk reduction

Phase 2 involves the following:

• RoadRISK: Profile Evaluation & feedback on Driver, Vehicle and Journey risk exposures
• RoadRISK: Defensive Driving - evaluation & feedback on defensive driving good practice
• Custom feedback reports provided to each driver and all levels of management as required

PHASE 3: DriverINDEX® and OneToOne®

Phase 3 combines all available data (including RoadRISK outcomes, licence checks, collisions, telemetry, fuel and other records). Feedback is provided to all levels of management and drivers through online reports, OneToOne® reviews and coaching with their manager, the outcomes of which are all recorded on the system to allow targets and progress to be monitored over time.

PHASE 4: RiskCOACH® and other targeted interventions

Needs based development is the key element of Phase 4. A growing library of online RiskCOACH® modules provide targeted coaching on topics such as Eco-driving, Space and Pace (Speed and Distance), Driving While Distracted, Driving in Bad Weather, Avoiding Damage While Parked, Blind Spots and Driver Attitude. Other relevant interventions, such as appropriate behind the wheel training and workshops for managers, supervisors and work allocators are also available, and recommended as required based on individual risk levels and needs.

For more information on VRM and to find out how you can achieve cost and collision reductions across your fleet, while fulfilling your employer duty of care and managing your driver and reputational risk, contact an IAM Drive & Survive representative today.

* See for example www.virtualriskmanager.net/validation or Darby P, Murray W and Raeside R. Applying online fleet driver assessment to help identify, target and reduce occupational road safety risks. Safety Science 47 (2009) 436–442

Why choose IAM Drive & Survive?

IAM Drive & Survive is a leading commercial driver risk management provider and part of the IAM, a leading road safety charity with the sole aim of improving road safety for all. IAM Drive & Survive is here to work with you to reduce incidents, minimise costs and look after your drivers.

IAM Drive & Survive is committed to product and service excellence, with a passion to make the business customer the centre of everything we do.

We believe we have one of the most comprehensive ranges of occupational driver training and associated driver risk management products in the UK.

With everything from individual driver risk assessment tools online, through web-based e-learning modules, a wide choice of seminars and our renowned and comprehensive on-road driver training, there is an IAM Drive & Survive product or service to help your organisation manage its on-road driver risk, reduce vehicle-related costs and help improve overall driver safety.

We have a professional sales and account management structure to help you identify the products and services that are best suited to you, and can tailor solutions around your specific driver needs, budgets and continuous learning/training requirements.
Our clear cost effective three step method will ensure your driver risk management requirements are met:

1. Fully assess your occupational driver risk in the following ways:

• Review/develop your driving at work policy
• Assess the individual risk for each driver
• Validate each driver’s licence
• Help you manage your ‘grey fleet’ (any driver using a privately owned or hired vehicle for business)

2. Identify areas for development

Through a comprehensive suite of driver training tools, from online driver assessment, e-learning modules, seminar training to practical on-road accompanied training with
professional advanced driving instructors, IAM Drive & Survive can tailor individual solutions for each of your drivers needs.

3. Deliver tailored development plans

To find out more about how the IAM can help you and people who drive on behalf of your organisation, or to arrange a free audit of your driving at work policy and procedures please contact us; we’d be delighted to help.
To find out more contact the team on 0870 120 2910 or email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

IAM Drive & Survive has ISO 9001:2008 accreditation encompassing ‘the design and provision of specialist training and education in advanced driving techniques for companies and other organisations.’

For more information call: 0870 120 2910
IAM Drive & Survive IAM House, 510 Chiswick High Road, London W4 5RG