IAM Drive & Survive voted ‘Driver Training Company of the Year’

08 October 2010

IAM Drive & Survive – one of the UK’s leading driver training companies - has won the prestigious ‘Driver Training Company of the Year’, presented at last night’s GreenFleet Awards 2010.

The event, held at the Emirates Stadium, celebrates those manufacturers and fleet managers who have whole-heartedly taken on the challenge to combat climate change with pioneering ways to reduce the carbon output of their fleet.

The ‘Driver Training Company of the Year’ award is presented to the Driver Training organisation that has been successful in promoting and diversifying its green driving instruction courses, and has incorporated fuel economy training modules into other driver awareness programmes it offers.

Simon Elstow, IAM Drive & Survive Head of Training and Field Operations said: “We are really excited to have received this award. As a company we are proud of our eco-friendly credentials, which are always underlined by our dedication to road safety.

“Our ecolution product has been proven to improve fuel consumption by up to 25% and subsequently leads to significant vehicle emission reductions. Not only this but driving with our easy methods in mind can help reduce driver stress levels, improve driver attitude, increase the safety of both drivers and passengers, and ultimately increase fleet operational efficiency.”

 Everybody hates being snarled up in traffic, with recent research findings suggesting higher levels of stress in drivers than those who commute by public transport. Eco-driver training includes techniques such as maintaining momentum, backing-off from queues of traffic earlier, and looking ahead to plan your strategy.  

ENDS

Media contacts:

IAM Press Office – 020 8996 9777

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ISDN broadcast lines available

iam.org.uk

ENDS ALL

1. The IAM (Institute of Advanced Motorists) directly influences the driving and riding of more than 100,000 full members in the UK and Ireland. Established in 1956, the IAM is today best known for the advanced driving test and the advanced driving course, which is available to car, motorcycle and commercial licence holders. The IAM has grown to become the UK’s largest independent road safety charity, dedicated to raising driving standards, engaging with the road-using public and influencing road safety policy.  The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive.

2. A 2006 report by Brunel University, following an 18 month study, concluded that “advanced driver training produces safer drivers and lower accident involvement”, with measurable improvements in knowledge, skills and attitude.

3. In January 2007, the IAM established the Policy and Research Division to undertake research, promote practical policies, act as an advocate for safer roads, safer drivers and safer vehicles and encourage responsible motoring through education and training.